A lot of businesses have web sites … from Antediluvian times.
Five years or more ago, it occurred to someone in the office to slap together a few pages of HTML and call it a web site. The last time you viewed it, you cringed with embarrassment and hoped like hell that Google didn’t know about its existence.
You’d like to update it, but you don’t know HTML stuff and when someone started speaking about FTP, a kind of fuzzy cloud settled over your brain.
If this is you, then You are the proud owner of a classic web 1.0 web site!
You’ve heard about this new thing called blogs, but you’re not sure that your business wants one. You are sure, though, that you want a new web site that showcases your company in a professional way.
If this is you, I have an important message for you: Businesses need blogs!
Why? Because blogs get read often, if they are updated frequently. They help you establish your brand and develop a rapport with your customers.
Blogs form part of what is known as web 2.0. If blogs have not yet been embraced by local South African companies it is because we are trailing the international trend.
In the US, Fortune 500 companies, such as Google and Sun Microsystems have senior people blogging regularly and forming relationships with the people they serve. People like Matt Cutts of Google regularly answers questions that the general public poses regarding search related issues. Jonathan Schwartz of Sun Microsystems uses his blog to keep people up to date on what Sun is up to. He recently announced Sun’s $1 billion acquistion of MySQL, an Open Source Software database that openly competes with Microsoft’s SQL Server and Sun’s Oracle DBMS.
The point is that you could be plugging into the South African blogging community, establishing and solidifying your own online network of contacts which translates into more satisfying business with people you would not otherwise have ever encountered.
The question to ask yourself now is “What is the bottom line cost to establish a blog?”
The answer is R350 per month. No big up front deposit. Just R350 per month on a 12 month renewable contractual basis.
Interested?
Contact me to discuss your needs – 073 258 8545 / rrcatto at gmail dot com.